Posdiena Wrobel Kommunikationsdesign

Tibor Kalman – einflussreicher Grafikdesigner der 80er und 90er Jahre. Polarisierte, provozierte, war parteilich, ein Grenzgänger zwischen Kunst und Werbung. Am 6. Juli hätte er Geburtstag, wenn er nicht viel zu früh 1999 verstorben wäre. Ein Grund, mit einigen seiner Zitate an ihn zu erinnern:

»In my lifetime I have witnessed the creation of the greatest accumulation of wealth in history. More than we need to feed the hungry, house the homeless, cure the sick throughout the world. In pursuit of this wealth we have already endangered most of our environment.«

»Consumption is a treatable disease.«

»Consumer culture is an oxymoron.«

»Religion works better for corporations than for people.«

»Mass media, architecture, design, and art exist for the sole purpose of creating wealth. Your children will smash your understanding, knowledge and reality. You will be better off. Then they will leave. You’ll miss them forever. But I’m not pessimistic. Future generations not burdened by the egotism of having created wealth will be able to create a rituous society, live in harmony with nature and germinate culture from the few grains not yet destroyed.«

»Rules are good. Break them. Good designers (and writers and artists) make trouble. Eventually you’ll forget all this but there will be plenty of new ideas to choose from. And I believe that they’ll be better.«

»Everything is an experiment. The perfect state of creative bliss is having power (you are 50) and knowing nothing (you are 9). This assures an interesting and successful outcome.«

»As soon as you learn, move on. You’ll see it better if you look upside down. Mistakes, misunderstandings, and mis-comprehensions provide fresh ideas.«

»Good clients are smarter than you. Bad clients are dumber than you.«

»Graphic design is a means, not an end. A language, not content.«

»I am in search of the simple elegant seductive maybe even obvious idea. With this in my pocket I can not fail. This must be true because I’m writing it in the middle of the night.«

»I believe in lunatics.«

Alle Zitate aus dem Buch Tibor Kalman. Perverse Optimist (Abb. oben), von Peter Hall und Michael Bierut.
Mehr über Kalman, auch weiterführende Links, in einem älteren Blogpost hier.

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